TGIF… Twitter, Google, Internet and Facebook. Sort of like the backbone to social media. But how does your company take advantage of the “Social Square?”
Developed into every one of our solutions is a theory that “TGIF” is your gateway to a very personal and effective way to not only market your company, but the specific people you employ. Since social media id personally based, you get a different “grass-roots” way to market, and when used effectively, can be a huge boost to your existing marketing plan.
Some of our Social Media Consulting specialties include:
Strategy: Don’t know where to start? We can assess your needs, outline opportunities and prescribe specific actions for long-term social media success.
Implementation: Do you have an existing social media strategy, but you need help navigating a complex and seemingly subjective landscape? We’ll work with you to ensure the integrity of your brand, compliance with the different mediums and best practices for future development and communication.
Software recommendations: With hundreds of social media and SEO tools out there, which one do you choose? Finding tools to track performance, opportunities, management and more can be daunting, but we can help narrow your choices based on budget, resources and environments.
Audits: This is an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. We cater our suggestions to realistic options including your business’ unique opportunities and mainstream tactics.
Competitive analysis: Is your competition doing an incredible job with videos, blogs, linkbait, widgets or community building? We’ll identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.
Social marketing campaigns: We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.
Blog integration: A blog that is not setup correctly won’t attract readers or bring you the search engine benefits you’re after. We’ll work with you to find the best blogging platform for your needs, help you to optimize your blog for success from the very beginning, and show you how to tweak it to make it more accessible to both users and the search engines.
Blog content creation: We can work with you to create blog content that carves a space for your corporate or personal brand in the greater blog community. This may include crafting ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs to build awareness, and much more.
Multi-platform integration: Post your content once, and watch it trickle across the internet without reposting, crosslinking or the tedium of updating multiple accounts. think of it as your information sherpa, depositing your good news across the internet.
Community building: From soup to nuts, we can create your own social media gateway, like a Facebook or Myspace, that integrates features of both into a common platform to launch your marketing initiatives.
Video creation and deployment: How many times have you been sicked in by an amazingly funny video, and it’s been on the tip of your tongue for days. Our writers and producers are just the people to talk to when you want to give your marketing plans a kick-start, or infusion of hilarity and purpose.