Collateral design is printed material used to provide information about your business and give it an image. This includes anything with a company’s logo on it to establish a visual brand. Cohesiveness and consistency are imperative in this process.
Business cards are the most powerful marketing tool. They are the least expensive form of advertising, and provide a lasting, tangible impression after a personal meeting. Rack cards are 4 by 9 inch advertising cards that are usually found in high foot traffic areas, such as hotels and restaurants. These are effective because they, like business cards, are very inexpensive and leave a tangible impression.
Brochures tell others what you do and how you can help them through a booklet that grabs attention and makes the sale. The point of these is to sell the service by providing a thorough overview that invites the client to desire the product, or more information about the product.
